Objective
Support AutoNation's Drive Pink initiative with branded product that carries the campaign's identity consistently across dealership locations.
What Bagley handled
- Branded merchandise sourced and decorated in the Drive Pink campaign identity.
- Coordination across multiple AutoNation locations so the campaign look stayed consistent.
- Supporting program materials tied to the AutoNation Company Store for ongoing ordering.
Program outcome
A documented, ongoing cause-campaign program that AutoNation locations can draw on year over year through a managed ordering path.
Capabilities involved
- Product sourcing
- Decoration
- Multi-location coordination
- Company stores
Program facts drawn from publicly documented Bagley work. No performance metrics are claimed.
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