Objective
Supply branded product supporting a Mountain Dew campus activation program aimed at engaging a student audience.
What Bagley handled
- Branded merchandise supporting the campus activation's look and messaging.
- Product suited to a campus/event environment and a student audience.
- Coordination of product to support the activation across campus touchpoints.
Program outcome
A campus activation program supported end to end by branded product aligned with the campaign.
Capabilities involved
- Product sourcing
- Decoration
- Event-program support
Program facts drawn from publicly documented Bagley work. No performance metrics are claimed.
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