Objective
Produce branded merchandise supporting a national Hertz recruitment campaign aimed at attracting and welcoming new hires.
What Bagley handled
- Branded merchandise supporting the recruitment campaign's messaging and identity.
- Coordination for a national rollout rather than a single-location order.
- Product selection suited to recruitment events and new-hire touchpoints.
Program outcome
A national-scale recruitment campaign supported by consistent branded merchandise across markets.
Capabilities involved
- Product sourcing
- Decoration
- National program coordination
Program facts drawn from publicly documented Bagley work. No performance metrics are claimed.
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