Automotive & Dealer Groups employee recognition and branded programs
Branded programs for automotive retail groups — employee appreciation, recruitment campaigns and cause initiatives like AutoNation's Drive Pink — plus the company stores that keep dealer-group ordering in one place.
The problem we usually walk into
Multi-rooftop dealer groups run recognition, recruitment and cause campaigns across locations that each want their own look, and apparel and gift ordering can scatter across stores without a shared program.
What we cover
Cause and awareness campaigns
Documented work supporting AutoNation's Drive Pink initiative — branded product coordinated to a campaign calendar rather than ordered store by store.
Employee appreciation across rooftops
Documented work for Ferman's employee appreciation program and campaign — recognition that holds a consistent look across multiple dealership locations.
Recruitment campaigns
Documented work for Hertz supporting a national recruitment campaign with branded merchandise — the kind of program automotive and mobility groups run to support hiring pushes.
Company stores for dealer groups
A single ordering point for every location, including the AutoNation Company Store, so individual rooftops are not sourcing their own branded product.
Documented experience
- AutoNation — documented Drive Pink program work and the AutoNation Company Store.
- Ferman — documented employee appreciation program and campaign.
- Hertz — documented recruitment campaign merchandise.
Related documented work
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Common questions
- Can one program serve multiple dealership locations?
- Yes. A company store or centrally managed program is the usual structure for dealer groups with several rooftops ordering the same branded product.
- Do you support recruitment and hiring campaigns, not just employee gifts?
- Yes — our documented Hertz work was branded merchandise supporting a national recruitment campaign.
Tell us what you are trying to accomplish.
Share the objective, audience and timing. We will come back with a direction, not a catalog.